Early 1970's - Howard Hall reads an artile in the Reader's Digest magazine about the McDonald's franchise and drives to Chicago for an interview
1972 - Howard is approved to own and operate a McDonald's restaurant
1973 - Howard's sons, Kent and Dennis Hall, open a pharmacy in Geneva, NE
1974 - Howard sells 160 acres of his farm in Exeter, NE for a down payment to obtain a McDonald's franchise
1974 - Howard opens the Norfolk McDonald's location at the age of 50
1976 - Kent and Dennis sell their pharmacy and join forces with their father
1976 - Columbus location opens which is the state's first drive-thru McDonald's restaurant
1981 - York location opens which is the first McDonald's along an interstate
1986 - O'Neill location opens
1987 - Howard passes away at the age of 63, leaving Kent and Dennis as owners of all four locations
1993 - West Point location opens
1995 - A second Norfolk location opens
2000 - Wayne location opens
2005 - Kent passes away, leaving his son Kevin in ownership of the Norfolk, O'Neill, and Wayne locations. Dennis operates the Columbus, York and West Point restaurants
2010 - Dennis' son Greg is approved as an operator and becomes part owner of the Columbus, York, and West Point locations
2016 - Dennis' other son, Cory, is approved as an operator and becomes part owner of the same three restaurants
2017 - Greg and Cory purchase 10 additional restaurants: Aurora, Broken Bow, and Holdrege from another owner/operator; and Grand Island (2 locations), Hastings (2 locations), and Kearney (3 locations) from McDonald's corporation
2018-2021 - All restaurants are modernized and remodeled as part of McDonald's "Vision 2020" plan
2023 - Dennis passes away at the age of 73
2023 - Broken Bow location is closed
2025 - A third location in Grand Island opens